Discover the busiest shopping days of the year and get contest and promotion ideas for each day. Don't miss out! Click here for more.
Dana Kilroy
November 8, 2016
This content provides a list of the busiest shopping days of the year and offers tips for marketers to consider.
The business shopping days of the year are upon us. We trust you've got plenty of contests and promotions planned for the next six weeks (and we've got tons of ideas for you if you're in need of a few -- just hit the "Campaign Ideas" category on our blog).Today's infographic, from Shoppertrack, includes a list of the busiest days, plus has some reminders for marketers. First, a list of the busiest shopping days:
November 25 (Black Friday)
Monday, December 26
Friday, December 23
Saturday, December 17
Saturday, December 10
November 26 (Small Business Saturday)
Thursday, December 22
Saturday, December 3
Sunday, December 18
Wednesday, December 21
For contest and promotion ideas that correspond with each of the days listed above, don't miss this post. Then the top tips to consider:
Know that annual activity patterns remain consistent. Be sure to optimize your staffing and inventory with special emphasis on top traffic dates.
Reconsider Thanksgiving Day. Don't confuse what you want to happen with what your customers will actually do.
Accept and embrace the trends.
Don't overreact to perceived trends. Shoppers behavior has been consistent over the last five years so days ebbs and flows can likely be attributed to weather events.