Halloween 2016 by the Numbers [Infographic]

Are you scared that it's too late to take advantage of Halloween? Believe it or not, you can still grab a share of this holiday's sales! First, take a look at these 3 last-minute Halloween campaign ideas (you can create any one of them in less than 30 minutes!).

Then take a look at this infographic that has some mind-boggling and motivating numbers.

• $8.4B will be spent on Halloween this year.

• $82.93 is the average expected spend for each U.S. consumer

• 171 million American partake in some Halloween festivities

• $3.1B is spent on costumes

• $2.5B is spent on candy

• $2.4B is spent on decorations

• $390M is spent on cards

• The majority of purchases are made at discount stores

• 17% of people use Pinterest fo find costume inspiration

• 27M Pinterest users pinned Halloween content last year

• 86% of women agree with the following statement: "Social media content has become a chief source of online research when I'm thinking about making a purchase."

• Consider offering deals on Instagram or Snapchat by offering deals for a limited time. People are motivated by urgency.

Courtesy of: The Shelf