fix

The 54 Best Hashtags for the Outdoors

Discover the power of Instagram for outdoor-related businesses with the right mix of popular and branded hashtags. Get started today!

By Jessica Miller-McNatt ・2 min read
Best Practices
Social Media

Fashionistas, beauty bloggers, and foodie adventurers stand aside - mother nature is an Instagram force to be reckoned with. Search the hashtag #nature and you’ll see more than 4.3 million posts proving my point.In other words, if your business is outdoor-related, Instagram is your place to shine. But with so much competition, how do you get your share of the spotlight? Make sure your FOMO inducing posts use the right mix of popular and branded hashtags to help get you some much deserved discoverability. If you need a little help knowing which popular hashtags to use, we’ve got a fresh list right here.

Hashtags to Celebrate the Outdoors

  1. #outdoors
  2. #outdoor
  3. #nature
  4. #adventure
  5. #photography
  6. #fun
  7. #sports
  8. #events
  9. #hiking
  10. #summer
  11. #photo
  12. #beach
  13. #time
  14. #hunting
  15. #fishing
  16. #camping
  17. #kayak
  18. #landscape
  19. #life
  20. #mother
  21. #story
  22. #sunset
  23. #animals
  24. #view
  25. #mind
  26. #earth
  27. #mothernature
  28. #heart
  29. #goodmorning
  30. #morning
  31. #sky
  32. #photo
  33. #trees
  34. #naturephotography
  35. #backpacking
  36. #happy
  37. #winter
  38. #waves
  39. #surf
  40. #ocean
  41. #hawaii
  42. #mountains
  43. #snow
  44. #love
  45. #travel
  46. #fall
  47. #home
  48. #life
  49. #clouds
  50. #happiness
  51. #trip
  52. #river
  53. #boat
  54. #sun

Use a hashtag to build awareness around a cause or mission

The outdoor clothing and gear co-op, REI, holds a very important tradition every holiday season. The retailer closes their stores on Black Friday (cough, what?!) giving their employees the day off with pay. Employees are encouraged to spend time outside, experiencing the great outdoors and getting some mileage out of their coveted REI gear.Needless to say, the act of sacrificing major sales on the biggest shopping day of the year is attention worthy, and REI puts their media spotlight to good use. The company challenges fans, followers and customers to put their credit cards away on Black Friday and enjoy the great outdoors instead, documenting their adventures with the hashtag #OptOutside.

REI #OptOutside

REI #OptOutsideThe movement has made waves; over 700 other retailers have jumped on the #optoutside bandwagon.If you’re looking to create awareness for a cause or to promote your brand’s mission, pull those hashtagged posts into a feed to display on your blog or website. You can even enable voting to turn the gallery into a voting contest.

View and Create Your OwnIn fact, if your looking to attract some new attention to your brand, a voting contest is the way to do it. Every participant reaching out to friends and family asking for a vote will expose your brand to new circles of potential customers. It’s a brand awareness gold-mine!Interested in building a hashtag voting contest, or any other type oc contest or giveaway? Check out our template gallery to get started.As an extra bonus, use the following hashtags to promote your online contest or promotion.

Best Hashtags for Contests and Promotions

  1. #contest
  2. #[yourbrand]contest
  3. #contests
  4. #contestalert
  5. #contestentry
  6. #sweepstakes
  7. #[yourbrand]sweepstakes
  8. #giveaway
  9. #[yourbrandgiveaway]
  10. #giveaways
  11. #winitwednesday
  12. #competition
  13. #win
  14. #[yourbrand]win

Want more hashtags, more promotion ideas and more ways to increase engagement and sales? Check out the articles in our Best Hashtag series.

See how easy it is to create your first Instagram contest or promotion.

Get Started Today. No credit card required. Risk-free.

About the author

By Jessica Miller-McNatt ・2 min read
Follow

Jessica Miller-McNatt has been with ShortStack for over a decade and has served in every role from Marketing Team Lead to Customer Success. Her journey in martech continues to fuel her fascination for what drives growth. Jessica's favorite weekends are spent in the North Georgia mountains, chasing waterfalls and exploring with her family.


Get marketing tips straight to your inbox

Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.
We’ll email you 1-3 times per week—and never share your info.