Scratch & Win Giveaway

About This Template

The Scratch & Win Giveaway brings one of the most universally satisfying physical experiences into the digital world. After completing the entry form, participants are presented with a scratch image they can reveal using their thumb directly on their phone screen — an interaction that feels tactile, immediate, and genuinely exciting in a way that passive giveaway formats simply can't match. The format is especially powerful at in-person events, where the physical gesture of scratching on a phone screen creates a shared moment of anticipation that energizes a crowd and gets people talking. But it works equally well as a digital campaign — the scratch mechanic is novel enough to drive shares and repeat visits on its own merits. Prize flexibility means you can run the campaign exactly the way your goals require. Set up multiple prize tiers with different odds for a layered, lottery-style experience, or keep it simple with a single prize type for clean, easy-to-communicate promotions. Either way, the instant reveal keeps energy high and gives every participant a memorable brand interaction regardless of whether they win.