Health & Fitness Marketing Calendar
A ready-made, year-round marketing plan for health & fitness brands — an always-on lead-gen foundation plus seasonal campaigns mapped month by month, with a ShortStack template for every idea. Here's a complete example, then build your own in a couple of minutes.
Get your always-on lead gen running
Set these up once and leave them on. They capture leads 24/7 — every day, in every season — so your list keeps growing between campaigns.
- Always-on
Turn on a welcome pop-up · Smart Pop-up
Greet new visitors with a pop-up offering an incentive — a discount, guide, or free shipping — in exchange for their email. This is your single highest-impact always-on play: it converts the traffic you already have, every day.
Browse pop-up templates → - Always-on
Add an exit-intent pop-up · Smart Pop-up
Catch visitors the moment they go to leave with a last-chance offer or reminder. It quietly recovers would-be-lost visitors and abandoning carts around the clock.
Browse pop-up templates → - Always-on
Embed a website lead-gen form · Form
Put a signup/contact form on your homepage, footer, and key pages to collect emails, questions, and inquiries continuously. Add a "What can we help you with?" field so you capture intent — not just addresses.
Explore forms & landing pages → - Always-on
Launch an always-on lead-gen quiz · Quiz
A "find your perfect ___" quiz that gates its result behind an email — a high-converting, always-on list builder that also tells you what each subscriber actually wants.
Browse quiz & game templates →
A year of seasonal campaigns
January 2026
Plan ahead: Audit last year's top campaigns and double down on what converted. Map your big tentpole moments for the whole year now so nothing sneaks up on you.
- Seasonal
New Year, Fresh Start Enter-to-Win Sweepstakes · Giveaway / Sweepstakes
A simple enter-to-win sweepstakes to put your brand in front of a much wider audience.
Browse giveaway templates → - Seasonal
New Year, New You Instant Win · Instant Win
A themed instant-win promotion — entrants find out immediately if they've won, driving urgency and signups.
Browse instant win templates →
February 2026
Plan ahead: Spring and the Mother's/Father's Day stretch is around the corner — line up prizes, partners, and creative now so your March–May campaigns launch on time.
- Seasonal
Valentine's Day Instant Win · Instant Win
A themed instant-win promotion — entrants find out immediately if they've won, driving urgency and signups.
Browse instant win templates → - Seasonal
Black History Month Photo Contest · Photo Contest
Invite themed photo submissions for a chance to win — engagement plus reusable UGC.
Browse contest templates →
March 2026
Plan ahead: Q2 is here. Lock in your summer campaign calendar now — booking prizes, influencers, and partners early is cheaper and far less rushed.
- Seasonal
International Women's Day Photo Contest · Photo Contest
Invite themed photo submissions for a chance to win — engagement plus reusable UGC.
Browse contest templates → - Seasonal
Spring Refresh Quiz · Quiz
A timely, themed quiz that gates its result behind an email — on-topic engagement and list growth.
Browse quiz & game templates →
April 2026
Plan ahead: Mid-spring checkpoint: review how your always-on pop-ups and forms are performing and refresh any offers that have gone stale.
- Seasonal
Earth Day Quiz · Quiz
A timely, themed quiz that gates its result behind an email — on-topic engagement and list growth.
Browse quiz & game templates → - Always-on
Audience Poll · Poll / Vote
Ask your audience a timely question — polls are easy engagement and great social content.
Browse social media templates →
May 2026
Plan ahead: Summer is almost here. Finalize your summer giveaways and make sure your lead capture is ready for the seasonal traffic spike.
- Seasonal
Mother's Day Enter-to-Win Sweepstakes · Giveaway / Sweepstakes
A simple enter-to-win sweepstakes to put your brand in front of a much wider audience.
Browse giveaway templates → - Always-on
List-Builder Landing Page · Landing Page
A dedicated landing page with a signup form and a clear incentive (a guide, discount, or freebie) to capture emails from every channel.
Explore landing pages →
June 2026
Plan ahead: Half-year check-in: compare results against your goals and shift effort toward your best-performing campaign types for the second half.
- Seasonal
Father's Day Instant Win · Instant Win
A themed instant-win promotion — entrants find out immediately if they've won, driving urgency and signups.
Browse instant win templates → - Seasonal
Pride Month Photo Contest · Photo Contest
Invite themed photo submissions for a chance to win — engagement plus reusable UGC.
Browse contest templates →
July 2026
Plan ahead: This is the month to start planning your Q4 holiday push. Black Friday, Cyber Monday, and the holidays are your biggest revenue window — lock in concepts, prizes, and budget now while things are quieter.
- Seasonal
Independence Day Photo Contest · Photo Contest
Invite themed photo submissions for a chance to win — engagement plus reusable UGC.
Browse contest templates → - Always-on
Lead-Gen Quiz · Quiz
A "find your perfect ___" quiz that gates results behind an email — high engagement plus zero-party data.
Browse quiz & game templates →
August 2026
Plan ahead: Back-to-school is live and the holidays are coming fast. Build and test your holiday landing pages and pop-ups now so you're not scrambling in November.
- Always-on
Audience Poll · Poll / Vote
Ask your audience a timely question — polls are easy engagement and great social content.
Browse social media templates → - Always-on
List-Builder Landing Page · Landing Page
A dedicated landing page with a signup form and a clear incentive (a guide, discount, or freebie) to capture emails from every channel.
Explore landing pages →
September 2026
Plan ahead: You're about eight weeks from Black Friday. Draft your holiday campaigns, finalize creative, and grow your list aggressively — every subscriber added now is one you can sell to in Q4.
- Seasonal
Fall Launch Enter-to-Win Sweepstakes · Giveaway / Sweepstakes
A simple enter-to-win sweepstakes to put your brand in front of a much wider audience.
Browse giveaway templates → - Seasonal
Hispanic Heritage Month Instant Win · Instant Win
A themed instant-win promotion — entrants find out immediately if they've won, driving urgency and signups.
Browse instant win templates →
October 2026
Plan ahead: Last call before the rush. Schedule your Black Friday and Cyber Monday campaigns this month, and warm up your audience with a pre-holiday giveaway.
- Seasonal
Halloween Instant Win · Instant Win
A themed instant-win promotion — entrants find out immediately if they've won, driving urgency and signups.
Browse instant win templates → - Seasonal
Breast Cancer Awareness Month Photo Contest · Photo Contest
Invite themed photo submissions for a chance to win — engagement plus reusable UGC.
Browse contest templates →
November 2026
Plan ahead: Peak season. Keep your always-on capture running hard, and start sketching your January "fresh start" and post-holiday retention campaigns.
- Seasonal
Black Friday / Cyber Monday Photo Contest · Photo Contest
Invite themed photo submissions for a chance to win — engagement plus reusable UGC.
Browse contest templates → - Seasonal
Thanksgiving Quiz · Quiz
A timely, themed quiz that gates its result behind an email — on-topic engagement and list growth.
Browse quiz & game templates →
December 2026
Plan ahead: As you close out the year, plan January now — New Year resolutions and fresh-start energy make it one of the best months of the year for list growth and re-engagement.
- Seasonal
Holiday Season Quiz · Quiz
A timely, themed quiz that gates its result behind an email — on-topic engagement and list growth.
Browse quiz & game templates → - Seasonal
New Year's Eve Enter-to-Win Sweepstakes · Giveaway / Sweepstakes
A simple enter-to-win sweepstakes to put your brand in front of a much wider audience.
Browse giveaway templates →
Make this plan yours
Open the interactive planner to tailor this health & fitness calendar to your goals, region, and team — then edit it, share it, add it to your calendar, or print it.
Build your free health & fitness marketing calendar