Customer Data & Engagement

5 Ways to Humanize Your Marketing Automation

04/12/2022

6 min read

5 Ways to Humanize Your Marketing Automation

This content discusses the use of marketing automation and provides five strategies to make it feel more personal and engaging.

02/08/2022

16 min read

The Ultimate Guide to Hashtag Contests

This content explains how hashtags can help brands connect with their target audience on Twitter and Instagram through hashtag contests.

6 Brands That Engage Gen Z by Being “Real”

02/03/2022

4 min read

6 Brands That Engage Gen Z by Being “Real”

This content discusses the importance of using real people in digital marketing campaigns and highlights six brands that prioritize authenticity.

01/27/2022

4 min read

How YETI Made Coolers Cool

YETI, a global leader in coolers, transformed a mundane product into a coveted status symbol through creative marketing strategies.

6 Ways to Turn Abandoning Website Visitors Into Customers With Exit-Intent Pop-Ups

01/04/2022

2 min read

6 Ways to Turn Abandoning Website Visitors Into Customers With Exit-Intent Pop-Ups

Discover how exit-intent pop-ups can help reduce website abandonment and engage visitors with these six effective strategies.

11/30/2021

5 min read

5 Marketing Strategies Concert Venues Can Use to Keep Patrons Engaged After the Show Is Over

Discover effective digital strategies to keep venue patrons engaged after a live performance, including branded hashtags, segmented email lists, giveaways, rewards clubs, and quizzes.

7 Restaurants Using TikTok Marketing to Engage with Customers

11/23/2021

5 min read

7 Restaurants Using TikTok Marketing to Engage with Customers

Discover how popular restaurant chains are using TikTok to engage with their audience and grow their brand. Get tips and inspiration for your own TikTok strategy.

3 Experts Reveal How You Should Use Your Holiday Leads in the New Year

11/18/2021

4 min read

3 Experts Reveal How You Should Use Your Holiday Leads in the New Year

Learn how to effectively use the leads you collect during the holiday season in your marketing efforts for the new year. Plan early, make it about the New Year, turn customers into brand advocates, and remember to connect with real people. Expert advice and additional resources available.