Old National Bank turned its community giving budget into a two-week online voting contest, letting the public choose which local nonprofits received funding. The Choose Your Charity campaign converted 62.5% of visitors, generated 107,941 votes, collected 50,415 unique email addresses, and distributed more than $265,000 to 97 nonprofits across the bank's Upper Midwest footprint.
When Crystal Munro set out to scale the contest and activation side of her retail marketing agency, she needed more than a template builder. She needed a platform that could support bilingual campaigns, clean data capture, and white-labeled experiences worthy of national retail brands — without eating up her entire production budget on custom code.
More than ten years later, she's still using ShortStack. Here's why it stuck.
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