Analytics Manager
The Analytics Manager is where all campaign reporting lives. Open it from the Home screen by clicking Manage and selecting Analytics. Clicking the heart icon beside the title adds a shortcut to your navigation menu, though favorites are stored in your browser, so you will set them again on another browser or computer.
Getting there
From the Home Screen:
Click Manage in the main menu.
Select Analytics from the dropdown.
Note: Favoriting adds a direct link to the Analytics Manager in the navigation menu. To favorite, click the heart icon next to the "Analytics" title. Favorites are stored in your browser, so youβll need to re-establish them when using a different browser or computer.
Analytics overview
At the top of the Analytics Manager, you will find two dropdown menus. The one on the left is for the timezone for which you want the analytics to display. The other menu is for completing Actions.
The actions available are:
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Export to PDF
Below those menus, you will see a main overview of:
Sessions - Total number of page views across all campaigns
Entries - Total number of entries across all campaigns
Shares Out - Total number of shares
Clicks - Hyperlink and button clicks within the campaigns.
Additionally, you will find a table with your most recent campaigns and the individual analytic overview for each of the following:
Sessions
Entries
Shares
Clicks
Filtering
On the left side, you can filter by campaign, date, and device type. At the top, you can change the timezone of the analytic results you are viewing.
Once you have filtered to a specific campaign, you will see a significantly more detailed view of the data. Click on each bullet point below for its respective help document.
Related resources
The Game-Changing Analytics and Data Collection Strategies Digital Marketers (Blog)
How to Plan and Promote a Lead Generation Contest (Blog Post)
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