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Analytics Overview

Full analytics access on Max Last reviewed

The Analytics Overview is the summary tab of the Analytics Manager, reached by clicking Manage → Analytics and filtering to a campaign and date range. It reports unique visitors, identified by a fingerprint of IP address and browser, along with how many were new and how many returning.

Getting there

  1. From the Home Page, click the Manage dropdown at the top and select Analytics

  2. Use the Filtering section to select the specific campaign you wish to view.

  3. Adjust the date range to display data for your desired timeframe.

Visitors

This metric shows the number of unique visitors to your campaign, based on a unique fingerprint (IP address and browser). You'll also see the total number of new and returning visitors.

Sessions

The Sessions box displays the total number of page views based on your selected filters. It also includes the average number of sessions per day.

Entries

You can view how many total entries you have, in addition to how many unique entries and emails. This is useful when you allow multiple entries for the campaign.

Conversions

The conversion rate is calculated by dividing the number of entries by the number of unique visitors. The result is displayed as a percentage.

Clicks

This section shows the total number of clicks made within the campaign. This includes clicks on hyperlinks and buttons that direct visitors to external sources.

Shares in and shares out

Shares In refers to the number of visitors who landed on the campaign page via a shared URL. This includes links shared through refer-a-friend actions, the Share Widget, or individual entries.

Shares Out tracks how often visitors shared the campaign on third-party platforms.

A pie chart displays the sources of Shares In and Shares Out, such as social media channels.

Graph options

Click the hamburger icon (≡) on the graph to:

  • View the graph in full screen

  • Print the chart

  • Download the data as a CSV file

Campaign summary

A graph is displayed with the following metrics:

  • Sessions

  • Entries

  • Unique Visitors

The graph plots the total number on the y-axis and dates on the x-axis. Use this to identify trends, such as which days received the most entries or whether spikes are linked to external marketing campaigns or viral posts.

Daily overview

Below the Campaign Summary graph, a daily table displays:

  • Sessions

  • Entries

  • Unique Visitors

If the date filter is 24 hours or less, the hour timestamps will be present.

Exporting data

To export your campaign data:

  1. Click the Actions dropdown at the top right.

  2. Select Export PDF.

  3. A PDF will open, then choose the file name and save location.

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