Analytics Overview

Q: What's the difference between One-time and Repeat visitors?

A One-time visitor visited on only one day in your date range. A Repeat visitor came back on at least one other day in the same date range. Together they add up to your total visitors.

Q: What happened to New and Returning visitors?

On October 28, 2026, they were replaced by One-time and Repeat . Returning used to count visitors who had also visited before your date range started, so a date range covering the whole campaign always showed 0 returning visitors. Repeat counts visitors who came back on another day inside the date range.

Full analytics access on Max Last reviewed October 29, 2026

The Analytics Overview is the summary tab of the Analytics Manager. It shows a campaign's visitors, sessions, entries, conversion rate, clicks and shares for the date range you choose. Visitors are split into One-time (visited on one day in the range) and Repeat (came back on another day in the range). Open it from Manage → Analytics.

What you can do in the Analytics Overview

To	Do this
See how many people visited your campaign	Look at the big number in the Visitors box.
See how many came back on another day	Look at Repeat in the Visitors box.
See how often each visitor comes back	Look at Per Visitor in the Sessions box.
See how many visitors entered	Compare Entries with Visitors, or check the Conversions rate.
See where shares came from and went to	Check the Shares In and Shares Out pie chart.
Find your busiest days	Use the Campaign summary graph or the daily table below it.
Get the graph's data as a spreadsheet	Download it as a CSV.
Save or send a report	Export a PDF.

Before you start

Full analytics access needs the Max plan.
Every number covers only the date range you choose. Change the dates and the numbers change, including which visitors count as Repeat.
A visitor is a unique fingerprint of IP address and browser, not a person. Someone who visits on their phone and then their laptop counts as two visitors.

Open the Analytics Overview

Click Manage at the top, then Analytics.
In the Filtering section, choose your campaign.
Set the date range you want to see.

The Overview tab opens first. The other tabs, such as Entries, Traffic and Shares, have their own help docs.

What's on the page

Area	What it shows
Visitors	Unique visitors in the date range. One-time: visited on only one day in the range. Repeat: came back on at least one other day in the range. Hover over the ? icon to see these definitions.
Sessions	Total sessions (page views) in the date range. Per Day: the average number of sessions each day. Per Visitor: the average number of sessions for each visitor.
Entries	Total entries, plus unique entries and unique emails. Useful when your campaign allows more than one entry per person.
Conversions	Entries divided by unique visitors, shown as a percentage.
Clicks	Clicks inside the campaign, including links and buttons that go to other sites.
Shares In and Shares Out	Shares In: visitors who arrived from a shared link, such as a Refer-a-Friend link, the Share Widget or a shared entry. Shares Out: how often visitors shared the campaign on other platforms. A pie chart shows the sources, such as social networks.
Campaign summary	A graph of Sessions, Entries and Unique Visitors by date. Use it to spot spikes, such as the day a social post or email went out.
Daily overview	A table below the graph with Sessions, Entries and Unique Visitors for each day. If the date range is 24 hours or less, it shows each hour instead.

Read the Visitors and Sessions boxes

Here's an example for one date range:

Visitors: 43. 33 are One-time, because they visited on only one day. 10 are Repeat, because they came back on at least one other day.
Sessions: 105. That's 2.4 sessions Per Visitor (105 ÷ 43).

A high Repeat count or Per Visitor average usually means people are coming back, for example to vote every day or to check a leaderboard.

Download graph data

Click the hamburger icon (≡) on the graph.
Choose to view it in full screen, print it, or download the data as a CSV file.

Export a PDF report

Click the Actions dropdown at the top right.
Select Export PDF.
When the PDF opens, choose a file name and where to save it.

If something goes wrong

What you see	What to do
Repeat is 0	Nobody came back on a second day within your date range. A date range of one day always shows 0 Repeat visitors. Widen the date range to include more days.
The numbers changed after October 28, 2026	New and Returning were replaced by One-time and Repeat, which are counted differently. See the FAQs below.
There are more visitors than you expect	Each fingerprint (IP address and browser) counts as one visitor, so one person on two devices or browsers counts twice.
You can't see all the analytics	Full analytics access needs the Max plan. See Analytics Manager.
A day in the graph or table looks wrong	Check the date range. Every number covers only the dates you've chosen.

FAQs

What's the difference between One-time and Repeat visitors?

A One-time visitor visited on only one day in your date range. A Repeat visitor came back on at least one other day in the same date range. Together they add up to your total visitors.

What happened to New and Returning visitors?

On October 28, 2026, they were replaced by One-time and Repeat. Returning used to count visitors who had also visited before your date range started, so a date range covering the whole campaign always showed 0 returning visitors. Repeat counts visitors who came back on another day inside the date range.

How is Per Visitor calculated?

It's your total sessions divided by your total visitors for the date range. For example, 105 sessions from 43 visitors is 2.4 sessions per visitor.

Why did my Repeat count change when I changed the dates?

Repeat only looks at days inside the date range. A visitor who came on Monday and Thursday is Repeat for a Monday–Thursday range but One-time for a range that covers only Monday.

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