Tags Manager

Max plan Last reviewed November 4, 2026

The Tags Manager lists every tag in your account and how many campaigns, lists, emails and other items carry each one. Rename a tag everywhere it's used, delete a tag from every item at once, and jump to the items a tag is on. Open it from Manage → Tags. Tags need the Max plan or higher. Deleting a tag doesn't delete the items it was on.

What you can do in the Tags Manager

To	Do this
See every tag and how much it's used	Look at the list of tags.
See the items a tag is on	Click the link under the tag's name.
Rename a tag everywhere	Rename it.
Remove a tag from every item at once	Delete it.
Add a tag to an item, or remove it from one item	Use the Tag button in that item's Manager. See Organizing with tags.

Before you start

Tags need the Max plan or higher.
Deleting a tag removes it from every item at once, and can't be undone. The items themselves aren't deleted.
Tags can control what team members see. If a team member's access comes from a tag, deleting or renaming that tag changes what they can see. Check Settings → Team Management first. See ShortStack for Teams.

Open the Tags Manager

Click Manage in the navigation menu, then Tags, or go straight to the Tags Manager.

What's on the page

Each tag shows its name and, under it, how many items of each type carry it, such as 3 Campaigns or 1 Email. Click that link to open the matching Manager showing those items.

Search: type a word or phrase from the tag's name.
Sort: choose Alphabetic or Most Used.

Rename or delete a tag

Rename: hover over the tag's name, click the edit icon, type the new name, and click the blue checkmark. The new name shows on every item with the tag.
Delete: click the trash can icon on the far right of the tag, then confirm. The tag is removed from every item.

If something goes wrong

What you see	What to do
A tag isn't listed	Check the spelling in Search. If the tag was deleted, add it again from the item's Manager.
A team member can no longer see items after you changed a tag	Their access came from that tag. In Settings → Team Management, give them a tag that's on the items they need. If you deleted the tag, add a new one to those items first. See ShortStack for Teams.
You want a tag off one item, not all of them	Don't delete it here. Select the item in its Manager, click Tag, and click the checkmark next to the tag to remove it. See Organizing with tags.

FAQs

Does deleting a tag delete the items it's on?

No. Only the tag is removed. The campaigns, lists, emails and other items it was on stay as they are.

How do I add a tag to something?

Tags are added in each Manager, not the Tags Manager. Select the items, click Tag, type the tag, and click Save. See Organizing with tags.

Does renaming a tag change it everywhere?

Yes. The new name shows on every item that carries the tag.

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