Shares Data
The Shares tab of the Analytics Manager reports sharing activity for the campaign and date range you have selected, including total shares regardless of duplication and unique shares. Reach it by clicking Manage → Analytics, filtering to a campaign and timeframe, then opening the Shares tab.
Getting there
From the Home Page, click the Manage dropdown at the top and select Analytics.
Use the Filtering section to select the specific campaign you wish to view.
Adjust the date range to display data for your desired timeframe.
Click on the Shares tab.
Data Boxes
The Shares tab provides the following sharing-related metrics:
Shares: Total number of shares, regardless of duplication.
Unique Shares: Shares attributed to a unique fingerprint (IP + browser).
Share Rate: Percentage of visitors who shared. Formula: (Total shares ÷ Total views) × 100
Unique Shares %: The portion of total shares that were unique. Formula: (Unique shares ÷ Total shares) × 100
Charts & graphs
Underneath the main metrics, you will find a graph and a chart: Shares Summary and Shares by Platform, respectively.
Shares Summary: This line graph displays the number of shares and the number of unique shares presented on each day.
You can toggle data series by clicking on the labels. Click again to re-enable them.
Shares by Platform: This pie chart illustrates the number of shares received from each social media platform.
Graph options
Click the hamburger icon (≡) on the graph to:
View the graph in full screen
Print the chart
Download the data as a CSV file
Exporting data
To export your campaign data:
Click the Actions dropdown at the top right.
Select Export PDF.
A PDF will open, then choose the file name and save location.
Related resources
The Game-Changing Analytics and Data Collection Strategies Digital Marketers (Blog)
How to Plan and Promote a Lead Generation Contest (Blog Post)
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