Video Data

Getting there

1. From the Home Page, click the Manage dropdown at the top and select Analytics.

2. Use the Filtering section to select the specific campaign you wish to view.

3. Adjust the date range to display data for your desired timeframe.

4. Click on the Video tab.

Data Boxes

Video tracking includes four key metrics:

• Plays: Total number of video plays.

• Unique Plays: Total unique video plays, identified by a unique fingerprint (IP address, browser, and device).

Note: To ensure accurate data collection, enable the appropriate fingerprinting setting in the Campaign Settings. Learn more here.

• Play Rate: The percentage of sessions that resulted in video plays. Formula: (Total plays ÷ Total sessions) × 100
  Note: This number may exceed 100% if multiple clicks occur per session.

• Unique Plays %: The percentage of unique video plays out of total video plays. Formula: (Unique clicks ÷ Total clicks) × 100

Charts & graphs

Below the main metrics, you will find a line graph and a chart.

Plays Summary: This line graph illustrates the number of plays and unique plays that occurred on each day.

You can toggle data series by clicking on the labels. Click again to re-enable them.

Plays Breakdown: This chart breaks down the number of plays each video received.

Graph options

Click the hamburger icon (≡) on the graph to:

• View the graph in full screen

• Print the chart

• Download the data as a CSV file

Exporting data

To export your campaign data:

1. Click the Actions dropdown at the top right.

2. Select Export PDF.

3. A PDF will open, then choose the file name and save location.

Related resources

The Game-Changing Analytics and Data Collection Strategies Digital Marketers (Blog)

How to Plan and Promote a Lead Generation Contest (Blog Post)